WALDEN RETREATS FEATURED DESTINATION PARTNERSHIP
Nestled between Austin and San Antonio in Texas Hill Country, Walden Retreats occupies 96 acres of rolling hills overlooking the Pedernales River. Through luxury glamping accommodations and thoughtfully designed gathering spaces, Walden encourages guests to connect with nature for the ultimate escape. Their brand position, perfectly aligned with Secret Supper’s mission to create intentional gatherings in exceptional natural environments, opened the opportunity for an multi-faceted event and lodging collaboration.
All invited Supper guests received an exclusive email discount for their stay at Walden Retreats the weekend of the Supper. The email campaign proved overwhelmingly successful with a 94% open rate and an 18% click through rate. Walden Retreats was booked to full occupancy for the days surrounding the Supper, a notable achievement considering these were off-season weekdays. The resort gained exposure to a highly engaged audience with proven interest in adventure travel and exploration.
DESTINATION DINING
Over 60% of the audience at most Secret Suppers are out-of-state travelers who look at our brand as not only a destination dining experience but a trusted source for travel and lifestyle recommendations.
We not only hosted our Supper at Walden Retreats, we created a multi-faceted marketing campaign highlighting the resort as the destination partner via our newsletter and social media before, during, and after the Supper.
INCREASED AWARENESS ACROSS SECRET SUPPER PLATFORMS
Leveraging our community of art directors, event curators, and content creators, we highlighted Walden Retreats on social media through stories, grid posts, and reels throughout the Supper and afterwards.
STRATEGIC BRAND COLLABORATIONS
We invited long-time brand parters to collaborate throughout the Supper, offering multiple strategic marketing tie-ins to enhance the guest experience and align Walden Retreats with other luxury, values-aligned brands.
Alongside Walden Retreats, collaborators included Rodney Strong, Brugal 1888, Mill Scale Metalworks, and American Lamb. Together, these brands created a 360° experience that kept guest engaged from the moment they arrived through the guest-initiated afterparties in their glamping tents.
INFLUENCER MARKETING
In order to extend social reach for all collaborative partners, Brugal 1888 strategically invited influencers to document their Supper experiences, offering exposure well beyond even our combined audiences.
Walden Retreats earned great benefits from this collaborative marketing strategy, including ongoing brand relationships with each of the Supper’s collaborative partners that have extended well beyond one weekend.