RODNEY STRONG: OFFICIAL WINE PARTNER OF THE 2024 SUPPER SERIES
After working with celebrated family-owned winery, Rodney Strong, as a Featured Partner for one-off Supper events, we deepened our brand collaboration through a partnership throughout our 2024 Supper Series. This offered Rodney Strong an opportunity to reach a heavily engaged audience in new markets across the country through our Supper experiences by highlighting our brands’ shared values of sustainability, community, and innovation.
BRAND ELEVATION THROUGH EXPERIENTIAL GATHERINGS
By serving Rodney Strong selections at Suppers across the country, we were able to link them to the work of culinary powerhouses and situate the brand as a luxury offering for elevated home gatherings and fine dining establishments. The Secret Supper team shared their inherent passion for the brand during event welcomes, where representatives from Rodney Strong were invited to speak whenever present.
We worked with Rodney Strong to highlight different wines from across their portfolio at specific Suppers, creating a feeling of exclusivity for guests present and introducing them to multiple aspects of the brand. In order to deepen guests’ connection outside the immediate experience, everyone was gifted a small print from Rodney Strong to take home.
INCREASED AWARENESS ACROSS SECRET SUPPER PLATFORMS
For every Supper where Rodney Strong was featured, we dedicated an instagram feed post to the brand, offering repeated positive exposure to our audience. Additionally, wine pairings and information on the brand are included on our website recaps, highlighting Rodney Strong as a close collaborator with shared brand values to strengthen brand awareness within Secret Supper’s most engaged audience members.
Secret Supper’s team of creative directors, storytellers, and content curators captured moments that inspire awe and wonder to distribute across partner and brand platforms. Rodney Strong received high-quality photos and video from each event at which they were featured, offering them dynamic options for evergreen content to use in future digital campaigns.
Additionally, Rodney Strong was given the opportunity to invite guests to Suppers in key markets, extending their social media exposure beyond out audience to targeted followers in strategic cities.
