INVITED GUEST SUPPER:
PUGET SOUND BUSINESS JOURNAL x ALASKA AIRLINES
In both 2023 and 2024, The Puget Sound Business Journal gathered local business leaders, young executives, and entrepreneurs together to celebrate their esteemed 40 Under 40 Awards with a custom Secret Supper experience for the honorees. These Supper celebrations invited guests to connect more deeply than in a traditional banquet format, while highlighting past and present 40 Under 40 Honorees as vendors and partners in the events. Alaska Airlines, both a major sponsor of the awards and a Secret Supper partner, served as the connective tissue between brands, elevating their own presence while gaining marketing exposure to an exclusive audience through the high-quality production of the event experiences.
BRAND ELEVATION THROUGH INTEGRATED EVENT DESIGN
Utilizing our production expertise, the Secret Supper team worked to highlight past and present 40 Under 40 honorees as partners in each event, from catering to florals to venue selection. In contrast to a traditional awards banquet where these individuals work is discussed, this created a holistic, integrated experience that not only directly supported the community of young entrepreneurs being celebrated, but also immersed the honorees and guests in the work of their peers through the first-hand experience of the event itself.
40 UNDER 40 HONOREE FEATURED SUPPER PARTNERS
CHEF SHUBERT HO, SHOOBY DOO CATERING, MOCEL MEXCAL, EMERALD CITY FLOWERS, THE ADMIRALS HOUSE, CHEF BRADY WILLIAMS, TOMO
BESPOKE PRODUCTION DETAILS
While Secret Supper was selected for this event due to our unique experience format, hosting a custom-designed Supper for invited guests invited the opportunity to add unique details throughout the evening, integrating the specific goals Puget Sound Business Journal brought to their conceptualization of the event.
These details included guest giveaways, speeches, co-branded menus, and signage throughout the event venue to enhance the storytelling of the evening.
Additionally, Secret Supper handled guest list management through our website and email communications, dietary restrictions, and other back-end production tasks to ensure the event ran smoothly and Puget Sound Business Journal gained a reputation for hosting exceptional experiences. Due to the exclusive, sold-out nature of our Supper experiences, PSBJ received an unprecedented number of positive RSVPs both years, seeing 100% of honorees in attendance in 2024.
HIGHLIGHTED SPONSOR: ALASKA AIRLINES
Alaska Airlines was highlighted as a key partner in bringing Secret Supper to the 40 Under 40 Awards, of which they are a longtime sponsor. This created an opportunity for invited guests to experience Alaska Airlines in the context of Secret Supper’s epic culinary experiences, thus reaffirming Alaska Airlines’ brand positioning as an airline that invites leisure and experiential travel to an influential audience in one of the brand’s national hubs.
