ALASKA AIRLINES: OFFICIAL AIRLINE OF THE 2019 SUPPER SERIES
Secret Supper featured Alaska Airlines as the Official Airline of the 2019 Supper Series to provide an opportunity for Alaska Airlines to strengthen its position as a top choice for leisure travelers. By featuring Alaska Airlines as a key partner in bringing Secret Supper to new and exciting places, we offered a platform for Alaska Airlines to highlight themselves as a strong supporter of authentic experiences to an audience that deeply values experiential travel.
BRAND ELEVATION THROUGH TRAVEL, EXPERIENCE, AND STORY
Secret Supper leveraged its engaged audience and network of thought leaders and media to amplify the Alaska brand story throughout the duration of the national campaign. As a result of the cooperative storytelling and content produced, the partnership brought awareness to Alaska’s key markets and authentically represented their brand message: “going beyond what’s expected and reaching for the remarkable, together.”
DESTINATIONS
We selected Alaska Airlines’ key markets: The Big Island, Hawaii, and Cordova, Alaska, as two of the event locations for the 2019 Supper Series.
The Big Island, Hawaii
Cordova, Alaska
Portland, Oregon
Victoria, British Columbia
INCREASED ALASKA AIRLINES AWARENESS ACROSS SECRET SUPPER PLATFORMS
Through a holistic campaign on Secret Supper channels, Alaska Airlines was highlighted as a key partner in bringing Secret Supper to new, exciting places, helping strengthen brand awareness within Secret Supper’s highly engaged audience.
Alaska Airlines and Secret Supper activated a series of giveaways for a winner and their guest to join the table at each destination on the 2019 Supper Series. This created momentum and an opportunity for both Secret Supper’s existing and newly acquired audience to experience Alaska Airlines in the context of Secret Supper’s epic culinary experiences, thus reaffirming Alaska Airlines’ brand positioning as an airline that invites leisure and experiential travel.
“We are here by a beautiful stroke of luck… It was so lovely to be able to fly directly from Portland to Anchorage in just a beautiful flight. I had seen sort of that one long table moment but to experience it myself was so different, it was so lovely. In general, I think it was just one of those heart-warming moments that you know you’ll remember for a really long time.”