MARTINI & ROSSI® FIERO WINTER PICNIC BOX

To support the launch of Martini & Rossi Fiero vermouth, Secret Supper provided a platform for Martini & Rossi to offer our joint audience an opportunity to bring the spirit of the Italian way of life to this side of the Atlantic by enjoying a winter picnic kit during socially-distanced outdoor gatherings in 2021.

The partnership placed the winter picnic kit for sale through Secret Supper’s online store, creating content and visibility for both the kit and the new Martini & Rossi Fiero, and promotion of the content through Secret Supper’s website and social media channels.

E-COMMERCE PLACEMENT

The anchor of the partnership was placing the winter picnic kit on Secret Supper’s online store.

CONTENT DEVELOPMENT AND COLLATERAL DESIGN

Secret Supper produced the content used to market and promote the winter picnic kit, as well as designed print collateral inserts for the product itself, including a Martini & Rossi Fiero + Tonic recipe card and an exclusive pairing menu with recipes provided by Chef Karen Akunowicz.

DIGITAL MARKETING AND PROMOTION

In alignment with Martini & Rossi social media team, Secret Supper promoted Martini & Rossi Fiero through social media and website content.